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Fashion & Visual Design02 / 02

Busters World Brand / 2019–2020

Busters
World Brand.

Fashion design & visual storytelling — from a garment to the way a collection is seen.

Year
2019–2020
My role
Garment development · Design
Collection preparation
Tools & methods
Model casting · Photoshoots
CIFF · Digital runway
Context
Busters World Brand
Fashion design · Visual storytelling
Model on a runway in a black graphic top, brightly coloured sleeves and olive cargo trousers
Finished collection / runway presentation, 2019

Design / Prepare / Present

A collection.
More than
one stage.

At Busters World Brand, I contributed to garment development and the visual presentation of clothing collections, working across design, styling, photoshoots and exhibition preparation.

The work also included model casting and preparing the collection for presentation at CIFF in Copenhagen.

01 / From design to presentation

The work around
the clothes.

A collection takes shape through both design and practical coordination.

My work included garment development, collection preparation, model casting, photoshoot participation and visual presentation. The project connected creative decisions with the practical work needed to bring a collection in front of people.

02 / Behind the scenes

Before
the final
frame.

The studio photograph shows the actual production environment: models, garments, lighting and preparation around the collection.

Models in blue, white and yellow Busters World garments on a studio backdrop with lighting and preparation equipment visible
Behind the scenes during the collection photoshoot.

03 / CIFF, Copenhagen

The collection
takes the floor.

Preparing the collection for CIFF brought the garments into a physical exhibition setting. The presentation connected clothing, accessories and the space around them.

Busters World garments on mannequins, bags and accessories displayed on wire plinths and shopping trolleys at CIFF
Collection presentation and exhibition setup at CIFF, Copenhagen.

04 / A digital runway during COVID-19

A new format.
The same collection.

When COVID-19 restrictions prevented traditional fashion shows, we created a digital runway video to present the collection through a different format.

Original digital runway sample / 14 seconds / Silent video Open video ↗

In this silent sample, models present Busters World looks against a light studio background, showing the garments in movement.

05 / What connects it

Design continues
into presentation.

The project brought together fashion design, visual storytelling, practical coordination and creative problem-solving. The finished garment was one part of a wider experience — in a photograph, in an exhibition and in motion.

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Enlarged project image